PLEASE NOTE THIS IS AN ONLINE EVENT DELIVERED VIA ZOOM
About the speaker
Sarah has been a freelance copywriter since 2011. Before setting up her business she spent twenty years in the public sector, working with children, young people and families. This is when she honed her skills in plain English and developed the understanding and empathy necessary to connect with people.
Sarah writes sales, marketing, promotional and educational materials, including websites, sales letters, case studies, brochures, leaflets, reports, statutory plans, video scripts, articles, blogs and white papers.
Sarah’s focus is on communicating with clarity and personality, using language that’s compelling and easy to understand.
www.linkedin.com/in/sarahrussellcopywriter
https://www.sarahrussellwriting.co.uk
About the workshop
Writing compelling content for your business
In this workshop, expert copywriter Sarah Russell (she’s written for 138 businesses and organisations since she started her business in 2011) will share some of the tools she uses every day.
These simple tricks will help you write quickly and with confidence. They’ll give your message energy and help you get results, whether you’re tweeting (Xing?), emailing a prospect or writing a new sales brochure.
Why join this workshop?
We all sometimes agonise over what to say and how to say it.
It’s easy when you’re talking face to face. Then, you can see each other’s body language and hear each other’s voice. You can repeat yourself, apologise, smile, make eye contact, laugh – do whatever you need to clarify your meaning and make a connection.
When you’re writing, you don’t have these luxuries. Whatever you’re writing and whoever it’s for, your message has to be clear and direct. It has to be easy and enjoyable to read. And you have to get it right first time because the simplest mistake can be all it takes to damage your credibility and stop your reader in their tracks.
What you’ll come away with
By the end of the workshop, you’ll better understand:
– What people really want to read
– Why design is every writer’s best friend
– How to master the all-important call to action that drives results
Plus, you’ll have a powerful toolkit that will help you write quickly and with confidence.
About us
TownSq Spaces is a certified B Corp with a reputation as a leader in helping entrepreneurs thrive – through a mix of in-person and online activities, consistently delivering impactful results.
We operate a growing network of coworking spaces, home to over 1,000 members, fostering thriving entrepreneurial communities across the UK. Head to TownSq.co.uk to find out more about what we do.
Need a hand?
Contact us on workshops@townsq.co.uk
